Hairstory Welcomes Two Industry Leaders to Executive Team

Hairstory appointed two industry leaders to its executive team. 

 

Alanah Dixon joins as VP of integrated marketing and Carlos Morales is the director of professional sales. 

Alanah Dixon joins as the vice president of integrated marketing. She started her career at IMG Fashion managing social media and influencer marketing for major fashion events including NYFW and Fashion Weeks globally. She later moved to Endeavor (formerly WME/IMG), overseeing brands like Under Armour, E&J Gallo Winery and Lego. Dixon then led influencer and social media efforts at IPSY and most recently, Anastasia Beverly Hills, demonstrating her innovative vision and strategic prowess. At Hairstory, Dixon will spearhead the brand’s first DTC Influencer Marketing program, revamp their social media presence, and grow brand awareness through marketing initiatives that will help drive brand love and loyalty.

Additionally, Carlos Morales joins as the director of professional sales with over 23 years of success in business development and education, previously with Estée Lauder and Luxury Brand Partners (home to iconic brands like Bumble and Bumble, R+Co, Oribe Hair Care, V76, and Smith & Cult). His expertise lies in expanding market share, fostering valuable relationships, and harnessing the power of emerging technologies. At Hairstory, Morales will spearhead the company's strategic initiatives to penetrate the salon channel, leveraging his extensive network and deep understanding of the industry landscape. 

 

“Alanah Dixon and Carlos Morales mark an exciting chapter in Hairstory’s journey as the brand navigates its expansion into the salon channel while continuing to nurture its affiliate network,” said Eli Halliwell, founder of Hairstory.